RAE-Revista de Administração de Empresas, vol. 52, n. 3, maio-junho 2012 - Contents

The cold war and the teaching of management in Brazil: the case of FGV-EAESP

Rafael Alcadipani - FGV EAESP, Carlos Osmar Bertero - FGV EAESP
International strategy for an emerging multinational in brazil: the case of JBS

Nicole Spohr - FGV-EAESP, Franciane Freitas Silveira - USP/FEA
Flexibility and modeling in business processes: a multi-dimensional relationship

João Porto de Albuquerque - ICMC-USP
Consumer culture theory (CCT) – is there already a school of thought in the area of marketing ?

Brunno Fernandes da Silva Gaião - UFPE, Ildembergue Leite de Souza - UFPE, André Luiz Maranhão de Souza Leão - UFPE/DCA
Work contracts, commitment and job satisfaction: moderated by employability

Francisco Santos Cesário - Instituto Superior de Psicologia Aplicada, Carlos Guillén Gestoso - Universidad de Cádiz, F. Manuel Montalbán Peregrín - Universidad de Málaga

Institution-based weaknesses behind emerging multinationals

Mike W. Peng - University of Texas at Dallas Richardson, Ronaldo Couto Parente - Florida International University

Organizational communication: contexts and perspectives

Kary Emanuelle Reis Coimbra - UFMG, Kelen Vanzin Moura da Silva - UFMG