Teaching strategy in executive MBAs and professional master's programs: The overlooked role of execution [Translated version]

Teaching strategy in executive MBAs and professional master's programs: The overlooked role of execution
Enseñanza de estrategia en MBA executive y Mestrados profesionales: El papel negligenciado de la ejecución
Cite

APA

Carneiro, J. (2019). Teaching strategy in executive MBAs and professional master's programs: The overlooked role of execution [Translated version]. RAE-Revista de Administração de Empresas (Journal of Business Management), 59(1), 62-67. http://dx.doi.org/10.1590/s0034-759020190107

ABNT

CARNEIRO, J. Teaching strategy in executive MBAs and professional master's programs: The overlooked role of execution [Translated version]. RAE-Revista de Administração de Empresas (Journal of Business Management), v. 59, n. 1, January-February, p.62-67, 2019. http://dx.doi.org/10.1590/s0034-759020190107

Jorge Carneiro - FGV EAESP - Other articles of this author

Textbooks and (conceptual or empirical) articles about strategy tend to present typologies based on competitive positioning (e.g., Mintzberg, 1988; Porter, 1985) or corporate decisions such as diversification and verticalization (Barney, 2010). However, they rarely address the fact that the development of a sustainable competitive position (a competitive advantage) depends on not only formulating a plan, but also on paying careful attention to its execution and revision. This requires people’s motivation and engagement, and involves dealing with cognitive or behavioral limitations, so as to turn an intentional strategy into a realized strategy (Mintzberg & Waters, 1985).

Num. Páginas: 
62-67

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