Do stakeholders matter in strategic decision making of a sports organization?

Stakeholders são importantes na tomada de decisão estratégica em uma organização desportiva?
¿Los stakeholders importan la toma de decisión estratégica en una organización deportiva?


Miragaia, D. A. M., Ferreira, J., Carreira, A. (2014). Do stakeholders matter in strategic decision making of a sports organization?. RAE-Revista de Administração de Empresas, 54(6), 647-658.


MIRAGAIA, D. A. M.; FERREIRA, J.; CARREIRA, A. Do stakeholders matter in strategic decision making of a sports organization?. RAE-Revista de Administração de Empresas, v. 54, n. 6, novembro-dezembro, p.647-658, 2014.

This study aims to identify and prioritize the stakeholders involved in making decisions in a sports organization. A multiple linear regression analysis was used to assess the influence of the attributes of power, legitimacy and urgency on the salience of the various stakeholders. The results showed a convergence of external and internal decision makers’ perceptions, concerning the three main stakeholder groups: top management, sponsors and member association. Pearson correlations identified four types of stakeholder: definitive, dangerous, demanding and non-stakeholders. A generalized differentiation was also found in stakeholder classification, regarding evaluation of attributes, between external and internal decision makers. In addition, the study suggests the success of organizations’ management will depend on correct identification of stakeholders and consequent assessment of their relevance, in order to highlight who should get priority, and how, in strategic decision making.

Este trabajo busca identificar y priorizar a los stakeholders comprendidos en la toma de decisión de una organización deportiva. Se utilizó un análisis de regresión linear múltiple para evaluar la influencia de atributos, poder, legitimidad y urgencia en la visión de diversos stakeholders. Los resultados evidencian una convergencia de las percepciones de los decisores externos e internos, con los tres principales grupos de stakeholders: gestión de tope, patrocinadores y masa asociativa. Se identificaron cuatro tipos de stakeholders: definitivos, peligrosos, exigentes y no-stakeholders. Se verificó también una diferencia generalizada en la clasificación de los stakeholders, relativamente a la valorización de los atributos, entre los decisores externos e internos. El estudio sugiere que el éxito de la gestión de las organizaciones dependerá de la correcta identificación de los stakeholders y su consecuente evaluación de relevancia de estos, como forma de reafirmar a quién y cómo debe ser dada la prioridad en la toma de una decisión estratégica.

Stakeholder analysis, decision making, strategy, sport clubs, football.
Stakeholders, tomada de decisão, estratégia, clubes, futebol.
Stakeholders, toma de decisión, estrategia, clubes, fútbol.
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